Unlike a one-time assessment, brand protection is ongoing by nature, so pricing reflects continuous monitoring rather than a single, bounded engagement.
The size and visibility of your brand is the single biggest factor, since it correlates directly with how often you're actually targeted — a well-known consumer brand faces a fundamentally different volume of impersonation attempts than a smaller B2B company.
How many domains, marketplaces, and social platforms need monitoring also affects the price, as does how fast you need takedowns to happen once a threat is confirmed.
Threat actors don't stop after one takedown — a determined attacker will simply register a new lookalike domain and try again. Ongoing monitoring catches new phishing infrastructure as it appears, which is why this is typically priced as a recurring service rather than a one-time project.
A one-time cleanup addresses what's visible today; it doesn't address what gets registered next week. Continuous coverage is what actually protects your brand over time.
Coverage typically scales from core domain and phishing-site monitoring at a base level, up through broader marketplace and social media monitoring, to full executive impersonation coverage at the top end — the right tier depends on your actual exposure and risk tolerance, not just company size.
No — monitoring starts with zero integration and zero setup on your side, so there's no implementation fee separate from the ongoing service.
Yes — coverage tiers exist precisely so smaller or less-targeted brands aren't paying for enterprise-level monitoring they don't yet need.
Both options are typically available; annual commitments usually come with better per-month pricing, but month-to-month flexibility is available for businesses that want to start smaller.